The term trailer or preview is an advertisement for a film which will be shown in cinemas within the near future. Trailers include a variety of selected shots from the film in which the trailer is advertising. The purpose of the trailer is to attract the audience the film is aimed at. Trailers don't typically include spoilers, however, they do include funny and exciting parts of the film in order to entice the audience and keep them interested. Trailers tell the narrative of the film in a condensed fashion.
Trailers typically include rating cards. These rating cards usually appear before the trailer has started and indicate to the audience that the trailer has been approved by the authority figure behind the film. Rating cards also include MPAA (Motion Picture Association of America) ratings which outlines standards for the motion picture outlined by the MPAA, these standards will include violence, sexual scenes or references and inappropriate language. MPAA is a rating system for films.
The first movie trailer in America show in a movie theatre was in November 1913. The trailer was produced for the musical "The Pleasure Seekers". During the 1960's quick editing and montage became popular. However, in recent years trailers have become longer and more eleborate. Trailers have become more commercial.
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